{"id":1075,"date":"2021-11-22T07:53:12","date_gmt":"2021-11-22T06:53:12","guid":{"rendered":"https:\/\/monblogeur.tech\/index.php\/2021\/11\/22\/les-nouveaux-business-models-de-la-formation-continue-le-nouvel-economiste\/"},"modified":"2021-11-22T07:53:12","modified_gmt":"2021-11-22T06:53:12","slug":"les-nouveaux-business-models-de-la-formation-continue-le-nouvel-economiste","status":"publish","type":"post","link":"https:\/\/monblogeur.tech\/index.php\/2021\/11\/22\/les-nouveaux-business-models-de-la-formation-continue-le-nouvel-economiste\/","title":{"rendered":"Les nouveaux business models de la formation continue &#8211; Le nouvel Economiste"},"content":{"rendered":"<div class=\"cfbc967f0983488262956e73eca9483a\" data-index=\"1\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3859091246952232\" crossorigin=\"anonymous\"><\/script>\r\n<!-- blok -->\r\n<ins class=\"adsbygoogle\" data-ad-client=\"ca-pub-3859091246952232\" data-ad-slot=\"1334354390\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\r\n\n<\/div>\n<p>  \tQuand la mon\u00e9tisation fait preuve de cr\u00e9ativit\u00e9, la preuve par quatre<br \/><span id=\"more-87248\"><\/span><\/p>\n<p>Des premiers Moocs il y a une dizaine d\u2019ann\u00e9es au distanciel total impos\u00e9 par la Covid, le nombre d\u2019acteurs de la formation a augment\u00e9 de mani\u00e8re exponentielle, avec chacun sa propre r\u00e9ponse \u00e0 une question cruciale\u2009: quel mod\u00e8le \u00e9conomique choisir\u2009? Un \u00e9ventail d\u2019offres se propose \u00e0 qui souhaite se former\u2009: contenus gratuits, auxquels peuvent s\u2019ajouter quelques \u00e9l\u00e9ments payants pour devenir freemium, formations purement payantes, et beaucoup de mod\u00e8les entre deux. Pr\u00e9sentation de quatre mod\u00e8les possibles. <br \/>Comment faire comprendre \u00e0 chacun que le gratuit n\u2019existe pas\u2009? Telle est la probl\u00e9matique \u00e0 laquelle sont confront\u00e9s les organismes de formation professionnelle depuis l\u2019arriv\u00e9e de magnifiques supports p\u00e9dagogiques gratuits, appel\u00e9s Moocs (massive open online courses). \u201cQuand une entreprise fait du gratuit, vous sentez vite le freemium poindre derri\u00e8re, ou vous retrouvez arros\u00e9 de contenus intempestifs comme lorsque vous n\u2019\u00eates pas abonn\u00e9 \u00e0 Youtube\u201d, illustre R\u00e9my Challe, ancien pr\u00e9sident de EdTech France et nouveau Chief innovation officer de Skill and You. Les chiffres parlent d\u2019eux-m\u00eames\u2009: le mod\u00e8le des Moocs, suppos\u00e9ment gratuit, repr\u00e9sente aujourd\u2019hui un march\u00e9 mondial de 6,8 milliards de dollars. Les nouveaux \u00e9tablissements de formation ne sont pas vraiment concurrents des Moocs, puisque nombre d\u2019entre eux en proposent aussi. Ils ne se placent pas non plus en opposition aux grandes \u00e9coles, puisqu\u2019ils sont g\u00e9n\u00e9ralement bien moins chers et peuvent, le cas \u00e9ch\u00e9ant, collaborer avec elles. Exemple de positionnements.<br \/>Premier parti pris de Skill and You, le distanciel. Une strat\u00e9gie de longue date, \u00e9videmment consacr\u00e9e par cette ann\u00e9e Covid\u2009: \u201cDans le monde d\u2019apr\u00e8s, apprendre \u00e0 distance est devenu l\u00e9gitime, alors qu\u2019il n\u2019\u00e9tait pas du tout dans les m\u0153urs auparavant\u201d, observe R\u00e9my Challe. Son entreprise, Skill and You, est la plus grande edtech de France avec 900 collaborateurs, un catalogue de plus de 200 formations, et r\u00e9alise un chiffre [&#8230;]<br \/>  \t\tL&rsquo;article ne poss\u00e8de pas encore de commentaires !   \t\t\t<br \/>Les plus lus<br \/>Inscrivez-vous pour recevoir chaque semaine \u2013 sans engagement \u2013 les articles s\u00e9lectionn\u00e9s par la r\u00e9daction<br \/>  \t\t\t\t<label>Email *<\/label>  \t\t\t\t<br \/>  \t\t\t\t<input required class=\"required\"\t\t\t\t\t   type=\"email\"  \t\t\t\t\t   id=\"email_N132423\"  \t\t\t\t\t   placeholder=\"Renseignez votre email\"  \t\t\t\t\t   name=\"email\"\/>  \t\t\t<\/p>\n<p>A \u00e9couter<br \/>  \t<span style=\"text-transform:uppercase;margin-bottom:0;color:black;font-size:14px;border-bottom:1px solid #999;font-weight: bold;\">Empreintes<\/span><br \/>  \t<span class=\"surtitre\" style=\"font-size:14px\"><b>La presse face aux GAFA<\/b><\/span><span class=\"titre\" style=\"font-size:16px\">Jean-Marie Cavada r\u00e9unit derri\u00e8re le micro d&rsquo;Empreintes \u00e9diteurs de presse et industries num\u00e9riques pour discuter des droits voisins de la presse.<\/span>  <br \/>  \t<span class=\"titre\" style=\"font-style:italic;font-size:14px\"><b>#6 Pascal Ruffenach, Bayard <\/b>: \u201cLes droits voisins, un pied de nez \u00e0 ceux qui disent que l\u2019Europe n\u2019accouche de rien\u201d<\/span><br \/>  \t<iframe class=\"lazy lazy-hidden\"  data-lazy-type=\"iframe\" data-src=\"https:\/\/www.podcastics.com\/player\/light\/2056\/98805\/\" frameborder=\"0\" height=\"50\" width=\"100%\" style=\"border-radius: 25px;\"><\/iframe><noscript><iframe loading=\"lazy\" src=\"https:\/\/www.podcastics.com\/player\/light\/2056\/98805\/\" frameborder=\"0\" height=\"50\" width=\"100%\" style=\"border-radius: 25px;\"><\/iframe><\/noscript>  <br \/>  \t<span class=\"titre\" style=\"font-style:italic;font-size:14px\"><b>#05 Laurent Mauriac, Spiil <\/b>: \u00ab\u00a0Ce qui est tr\u00e8s important pour nous c&rsquo;est la transparence\u00a0\u00bb<\/span><br \/>  \t<iframe class=\"lazy lazy-hidden\"  data-lazy-type=\"iframe\" data-src=\"https:\/\/www.podcastics.com\/player\/light\/2056\/86260\/\" frameborder=\"0\" height=\"50\" width=\"100%\" style=\"border-radius: 25px;\"><\/iframe><noscript><iframe loading=\"lazy\" src=\"https:\/\/www.podcastics.com\/player\/light\/2056\/86260\/\" frameborder=\"0\" height=\"50\" width=\"100%\" style=\"border-radius: 25px;\"><\/iframe><\/noscript>  <br \/>  \t<span class=\"titre\" style=\"font-style:italic;font-size:14px\"><b>#04 Laurent Berard-Quelin, FNPS <\/b>: \u00ab\u00a0L&rsquo;\u00e9cosyst\u00e8me de Google tourne autour de deux choses : la gratuit\u00e9 et la donn\u00e9e\u00a0\u00bb<\/span><br \/>  \t<iframe class=\"lazy lazy-hidden\"  data-lazy-type=\"iframe\" data-src=\"https:\/\/www.podcastics.com\/player\/light\/2056\/85920\/\" frameborder=\"0\" height=\"50\" width=\"100%\" style=\"border-radius: 25px;\"><\/iframe><noscript><iframe loading=\"lazy\" src=\"https:\/\/www.podcastics.com\/player\/light\/2056\/85920\/\" frameborder=\"0\" height=\"50\" width=\"100%\" style=\"border-radius: 25px;\"><\/iframe><\/noscript>  <br \/>  \t<span class=\"titre\" style=\"font-style:italic;font-size:14px\"><b>#03 Pierre Louette, Apig <\/b>: \u00ab\u00a0Revenir aux fondamentaux de la valeur cr\u00e9\u00e9e par les contenus\u00a0\u00bb<\/span><br \/>  \t<iframe class=\"lazy lazy-hidden\"  data-lazy-type=\"iframe\" data-src=\"https:\/\/www.podcastics.com\/player\/light\/2056\/85618\/\" frameborder=\"0\" height=\"50\" width=\"100%\" style=\"border-radius: 25px;\"><\/iframe><noscript><iframe loading=\"lazy\" src=\"https:\/\/www.podcastics.com\/player\/light\/2056\/85618\/\" frameborder=\"0\" height=\"50\" width=\"100%\" style=\"border-radius: 25px;\"><\/iframe><\/noscript>  <br \/>  \t<span class=\"titre\" style=\"font-style:italic;font-size:14px\"><b>#02  David El Sayegh : <\/b>\u00ab\u00a0Les acteurs internationaux du num\u00e9rique redoutent la culture du pr\u00e9c\u00e9dent\u00a0\u00bb<\/span><br \/>  \t<iframe class=\"lazy lazy-hidden\"  data-lazy-type=\"iframe\" data-src=\"https:\/\/www.podcastics.com\/player\/light\/2056\/82790\/\" frameborder=\"0\" height=\"50\" width=\"100%\" style=\"border-radius: 25px;\"><\/iframe><noscript><iframe loading=\"lazy\" src=\"https:\/\/www.podcastics.com\/player\/light\/2056\/82790\/\" frameborder=\"0\" height=\"50\" width=\"100%\" style=\"border-radius: 25px;\"><\/iframe><\/noscript>  <br \/>  \t<span class=\"titre\" style=\"font-style:italic;font-size:14px\"><b>#01  Alain Aug\u00e9 : <\/b>\u00ab\u00a0Les r\u00e9seaux sociaux doivent prendre garde de ne pas \u00e9puiser les richesses qui ont fait leurs ressources\u00a0\u00bb<\/span><br \/>  \t<iframe class=\"lazy lazy-hidden\"  data-lazy-type=\"iframe\" data-src=\"https:\/\/www.podcastics.com\/player\/light\/2056\/82376\/\" frameborder=\"0\" height=\"50\" width=\"100%\" style=\"border-radius: 25px;\"><\/iframe><noscript><iframe loading=\"lazy\" src=\"https:\/\/www.podcastics.com\/player\/light\/2056\/82376\/\" frameborder=\"0\" height=\"50\" width=\"100%\" style=\"border-radius: 25px;\"><\/iframe><\/noscript>  <br \/>  Retrouvez tous les \u00e9pisodes en Podcast sur<br \/><a href=\"https:\/\/open.spotify.com\/show\/1AwNdre0bnlkOkao3d7uZR\" target=\"_blank\" rel=\"nofollow noopener\" style=\"display:inline;font-weight:bold\">Spotify<\/a>, <a href=\"https:\/\/www.deezer.com\/fr\/show\/2802322\" target=\"_blank\" rel=\"nofollow noopener\" style=\"display:inline;font-weight:bold\">Deezer<\/a>, <a href=\"https:\/\/podcasts.apple.com\/fr\/podcast\/empreintes\/id1575743819\" target=\"_blank\" rel=\"nofollow noopener\" style=\"display:inline;font-weight:bold\">Apple<\/a>, <a href=\"#\" target=\"_blank\" rel=\"nofollow noopener\" style=\"display:inline;font-weight:bold\">Google<\/a>&#8230;<br \/>A \u00e9couter<br \/>  \t<span style=\"text-transform:uppercase;margin-bottom:0;color:black;font-size:14px;border-bottom:1px solid #999;font-weight: bold;\">Dans l&rsquo;oreille de Charles<\/span><br \/>  \t<span class=\"surtitre\" style=\"font-size:14px\"><b>Les grands barons<\/b><\/span><span class=\"titre\" style=\"font-size:16px\">Cette s\u00e9rie sur les grands barons de la politique donne la parole aux pr\u00e9sidentes et pr\u00e9sidents des r\u00e9gions de France.<\/span>  <br \/>  \t<span class=\"titre\" style=\"font-style:italic;font-size:14px\"><b>#05 Jean Rottner :<\/b> pr\u00e9sident du conseil r\u00e9gional du Grand Est<\/span><br \/>  \t<iframe class=\"lazy lazy-hidden\"  data-lazy-type=\"iframe\" data-src=\"https:\/\/www.podcastics.com\/player\/light\/411\/78355\/\" frameborder=\"0\" height=\"50\" width=\"100%\" style=\"border-radius: 25px;\"><\/iframe><noscript><iframe loading=\"lazy\" src=\"https:\/\/www.podcastics.com\/player\/light\/411\/78355\/\" frameborder=\"0\" height=\"50\" width=\"100%\" style=\"border-radius: 25px;\"><\/iframe><\/noscript>  <br \/>  \t<span class=\"titre\" style=\"font-style:italic;font-size:14px\"><b>#04 Lo\u00efg Chesnais-Girard :<\/b> \u00ab\u00a0J\u2019ai un parcours d&rsquo;artisan de la R\u00e9publique.\u00a0\u00bb<\/span><br \/>  \t<iframe class=\"lazy lazy-hidden\"  data-lazy-type=\"iframe\" data-src=\"https:\/\/www.podcastics.com\/player\/light\/411\/76835\/\" frameborder=\"0\" height=\"50\" width=\"100%\" style=\"border-radius: 25px;\"><\/iframe><noscript><iframe loading=\"lazy\" src=\"https:\/\/www.podcastics.com\/player\/light\/411\/76835\/\" frameborder=\"0\" height=\"50\" width=\"100%\" style=\"border-radius: 25px;\"><\/iframe><\/noscript>  <br \/>  \t<span class=\"titre\" style=\"font-style:italic;font-size:14px\"><b>#03 Renaud Muselier :<\/b> \u00ab\u00a0Il a fallu un \u00e9chec pour que je comprenne comment faire de la politique\u00a0\u00bb<\/span><br \/>  \t<iframe class=\"lazy lazy-hidden\"  data-lazy-type=\"iframe\" data-src=\"https:\/\/www.podcastics.com\/player\/light\/411\/74266\/\" frameborder=\"0\" height=\"50\" width=\"100%\" style=\"border-radius: 25px;\"><\/iframe><noscript><iframe loading=\"lazy\" src=\"https:\/\/www.podcastics.com\/player\/light\/411\/74266\/\" frameborder=\"0\" height=\"50\" width=\"100%\" style=\"border-radius: 25px;\"><\/iframe><\/noscript>  <br \/>  <span style=\"display:bloc;width:50%;margin:0 auto;border-bottom:1px solid #999;\">&nbsp;<\/span>  <br \/>  \t<span class=\"surtitre\" style=\"font-size:14px\"><b>Femmes d\u2019influence<\/b><\/span><span class=\"titre\" style=\"font-size:16px\">Dans l&rsquo;oreille de Charles donne la parole \u00e0 des femmes d&rsquo;influence, de convictions et d&rsquo;engagement.<\/span>  <br \/>  \t<span class=\"titre\" style=\"font-style:italic;font-size:14px\"><b>#24 Brune Poirson :<\/b> \u00ab\u00a0Je pense qu&rsquo;on peut \u00eatre centriste extr\u00eame\u00a0\u00bb<\/span><br \/>  \t<iframe class=\"lazy lazy-hidden\"  data-lazy-type=\"iframe\" data-src=\"https:\/\/www.podcastics.com\/player\/light\/411\/73586\/\" frameborder=\"0\" height=\"50\" width=\"100%\" style=\"border-radius: 25px;\"><\/iframe><noscript><iframe loading=\"lazy\" src=\"https:\/\/www.podcastics.com\/player\/light\/411\/73586\/\" frameborder=\"0\" height=\"50\" width=\"100%\" style=\"border-radius: 25px;\"><\/iframe><\/noscript>  <br \/>  \t<span class=\"titre\" style=\"font-style:italic;font-size:14px\"><b>#23 Cl\u00e9mentine Autain :<\/b> \u00ab\u00a0Il faut parler, mais il faut surtout que les gens entendent\u00a0\u00bb<\/span><br \/>  \t<iframe class=\"lazy lazy-hidden\"  data-lazy-type=\"iframe\" data-src=\"https:\/\/www.podcastics.com\/player\/light\/411\/72985\/\" frameborder=\"0\" height=\"50\" width=\"100%\" style=\"border-radius: 25px;\"><\/iframe><noscript><iframe loading=\"lazy\" src=\"https:\/\/www.podcastics.com\/player\/light\/411\/72985\/\" frameborder=\"0\" height=\"50\" width=\"100%\" style=\"border-radius: 25px;\"><\/iframe><\/noscript>  <br \/>  \t<span class=\"titre\" style=\"font-style:italic;font-size:14px\"><b>#22 Elisabeth Moreno :<\/b> \u00ab\u00a0L&rsquo;immigration n&rsquo;est jamais quelque chose de facile\u00a0\u00bb<\/span><br \/>  \t<iframe class=\"lazy lazy-hidden\"  data-lazy-type=\"iframe\" data-src=\"https:\/\/www.podcastics.com\/player\/light\/411\/71559\/\" frameborder=\"0\" height=\"50\" width=\"100%\" style=\"border-radius: 25px;\"><\/iframe><noscript><iframe loading=\"lazy\" src=\"https:\/\/www.podcastics.com\/player\/light\/411\/71559\/\" frameborder=\"0\" height=\"50\" width=\"100%\" style=\"border-radius: 25px;\"><\/iframe><\/noscript>  <br \/>  \t<span class=\"surtitre\" style=\"font-size:14px\"><b>Les grands fauves<\/b><\/span>  \t<span class=\"titre\" style=\"font-style:italic;font-size:14px\"><b>Jean-Louis Debr\u00e9 :<\/b> \u00ab\u00a0La R\u00e9publique a besoin de ses meilleurs enfants pour avancer\u00a0\u00bb<\/span>  \t<br \/>  \t<iframe class=\"lazy lazy-hidden\"  data-lazy-type=\"iframe\" data-src=\"https:\/\/www.podcastics.com\/player\/light\/411\/55376\/\" frameborder=\"0\" height=\"50\" width=\"100%\" style=\"border-radius: 25px;\"><\/iframe><noscript><iframe loading=\"lazy\" src=\"https:\/\/www.podcastics.com\/player\/light\/411\/55376\/\" frameborder=\"0\" height=\"50\" width=\"100%\" style=\"border-radius: 25px;\"><\/iframe><\/noscript>  <br \/>  Retrouvez tous les \u00e9pisodes en Podcast sur<br \/><a href=\"https:\/\/open.spotify.com\/show\/0guvLjHoNfx0hkaEbNGvzw\" target=\"_blank\" rel=\"nofollow noopener\" style=\"display:inline;font-weight:bold\">Spotify<\/a>, <a href=\"https:\/\/www.deezer.com\/fr\/show\/924702\" target=\"_blank\" rel=\"nofollow noopener\" style=\"display:inline;font-weight:bold\">Deezer<\/a>, <a href=\"https:\/\/podcasts.apple.com\/fr\/podcast\/dans-loreille-de-charles\/id1501857651\" target=\"_blank\" rel=\"nofollow noopener\" style=\"display:inline;font-weight:bold\">Apple<\/a>, <a href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9mZWVkcy5wb2RjYXN0aWNzLmNvbS9wb2RjYXN0aWNzL3BvZGNhc3RzL3Jzcy80MTFfYjY0N2ViMzU1YmVkMWI3NWRhODI5ZWY5YWU0NTRkZjEucnNz\" target=\"_blank\" rel=\"nofollow noopener\" style=\"display:inline;font-weight:bold\">Google<\/a>&#8230;<\/p>\n<p><a href=\"https:\/\/www.lenouveleconomiste.fr\/lesdossiers\/les-nouveaux-business-models-de-la-formation-continue-87248\/\">source<\/a><\/p>\n<!--CusAds0-->\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Quand la mon\u00e9tisation fait preuve de cr\u00e9ativit\u00e9, la preuve par quatre Des premiers Moocs il y a une dizaine d\u2019ann\u00e9es au distanciel total impos\u00e9 par la Covid, le nombre d\u2019acteurs de la formation a augment\u00e9 de mani\u00e8re exponentielle, avec chacun sa propre r\u00e9ponse \u00e0 une question cruciale\u2009: quel mod\u00e8le \u00e9conomique choisir\u2009? Un \u00e9ventail d\u2019offres se [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow1sXXCw:productID":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-1075","post","type-post","status-publish","format-standard","hentry","category-non-classe"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/monblogeur.tech\/index.php\/wp-json\/wp\/v2\/posts\/1075","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/monblogeur.tech\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monblogeur.tech\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monblogeur.tech\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/monblogeur.tech\/index.php\/wp-json\/wp\/v2\/comments?post=1075"}],"version-history":[{"count":0,"href":"https:\/\/monblogeur.tech\/index.php\/wp-json\/wp\/v2\/posts\/1075\/revisions"}],"wp:attachment":[{"href":"https:\/\/monblogeur.tech\/index.php\/wp-json\/wp\/v2\/media?parent=1075"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monblogeur.tech\/index.php\/wp-json\/wp\/v2\/categories?post=1075"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monblogeur.tech\/index.php\/wp-json\/wp\/v2\/tags?post=1075"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}