{"id":1190,"date":"2021-11-23T04:51:50","date_gmt":"2021-11-23T03:51:50","guid":{"rendered":"https:\/\/monblogeur.tech\/index.php\/2021\/11\/23\/tiktoks-next-big-move-to-become-facebook-wired\/"},"modified":"2021-11-23T04:51:50","modified_gmt":"2021-11-23T03:51:50","slug":"tiktoks-next-big-move-to-become-facebook-wired","status":"publish","type":"post","link":"https:\/\/monblogeur.tech\/index.php\/2021\/11\/23\/tiktoks-next-big-move-to-become-facebook-wired\/","title":{"rendered":"TikTok\u2019s Next Big Move? To Become Facebook &#8211; WIRED"},"content":{"rendered":"<div class=\"cfbc967f0983488262956e73eca9483a\" data-index=\"1\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3859091246952232\" crossorigin=\"anonymous\"><\/script>\r\n<!-- blok -->\r\n<ins class=\"adsbygoogle\" data-ad-client=\"ca-pub-3859091246952232\" data-ad-slot=\"1334354390\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\r\n\n<\/div>\n<p>To revist this article, visit My Profile, then <a href=\"\/account\/saved\">View saved stories<\/a>.<br \/>To revist this article, visit My Profile, then <a href=\"\/account\/saved\">View saved stories<\/a>.<br \/><span itemprop=\"name\" class=\"BylineNamesWrapper-dbkCxf erRIa-D\"><span data-testid=\"BylineName\" class=\"BylineName-cKXFOb UCAzg byline__name\"><a class=\"BaseWrap-sc-TURhJ BaseText-fFzBQt BaseLink-gZQqBA BylineLink-eZnyPI eTiIvU fSdqYq klqzvV bKZMMS byline__name-link button\" href=\"\/author\/chris-stokel-walker\">Chris Stokel-Walker<\/a><\/span><\/span><br \/>To revist this article, visit My Profile, then <a href=\"\/account\/saved\">View saved stories<\/a>.<br \/>To revist this article, visit My Profile, then <a href=\"\/account\/saved\">View saved stories<\/a>.<br \/>Application<br \/>Recommendation algorithm<br \/>Sector<br \/>Social media<br \/><span class=\"lead-in-text-callout\">The email hit<\/span> staff inboxes on a Tuesday in early November. With it came a significant change to ByteDance, the Chinese company behind the hit app <a href=\"https:\/\/www.wired.com\/tag\/tiktok\/\">TikTok<\/a> and its domestic counterpart, Douyin. An organization famous for its flat hierarchy\u2014any employee, regardless of their standing, has long been able to direct-message founder Zhang Yiming on Lark, ByteDance\u2019s version of Slack\u2014was starting to build silos and more formal structures for its business.<br \/>Six new units, it was announced, were being established within ByteDance, covering the Chinese and international versions of its short-form video apps; an online learning arm; Lark, its workplace collaboration tool; Nuverse, its game development unit; and <a data-offer-url=\"https:\/\/www.businessinsider.com\/bytedances-new-byteplus-division-selling-tiktoks-underlying-tech-2021-4\" class=\"external-link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/www.businessinsider.com\/bytedances-new-byteplus-division-selling-tiktoks-underlying-tech-2021-4&quot;}\" href=\"https:\/\/www.businessinsider.com\/bytedances-new-byteplus-division-selling-tiktoks-underlying-tech-2021-4\" rel=\"nofollow noopener\" target=\"_blank\">BytePlus<\/a>, a business-to-business enterprise unit selling white-labeled versions of ByteDance\u2019s proprietary algorithms. Until the reorganization, individual units sat in a hodge-podge business structure with confused lines of reporting.<br \/>The question ByteDance employees who received the email may have asked is why the restructuring is happening\u2014and why now? The company is expected to post healthy <a data-offer-url=\"https:\/\/www.theinformation.com\/articles\/tiktok-owner-bytedances-gross-revenue-on-track-to-jump-60-this-year?rc=dtjxys\" class=\"external-link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/www.theinformation.com\/articles\/tiktok-owner-bytedances-gross-revenue-on-track-to-jump-60-this-year?rc=dtjxys&quot;}\" href=\"https:\/\/www.theinformation.com\/articles\/tiktok-owner-bytedances-gross-revenue-on-track-to-jump-60-this-year?rc=dtjxys\" rel=\"nofollow noopener\" target=\"_blank\">revenue growth of 60 percent<\/a> this year, despite a challenging year of regulatory intervention at home and abroad. TikTok <a data-offer-url=\"https:\/\/newsroom.tiktok.com\/en-us\/1-billion-people-on-tiktok\" class=\"external-link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/newsroom.tiktok.com\/en-us\/1-billion-people-on-tiktok&quot;}\" href=\"https:\/\/newsroom.tiktok.com\/en-us\/1-billion-people-on-tiktok\" rel=\"nofollow noopener\" target=\"_blank\">recently crossed 1 billion users<\/a> outside China, and the company continues to ride high.<br \/>Only those who steered the company\u2019s new direction have the precise answer. But perhaps the reasons can be found in ByteDance&#x27;s ambitions to be known for more than its video-sharing services\u2014it wants to be as irreplaceable to internet users in the future as Facebook has become now.<br \/>TikTok was the first non-Facebook app to cross 3 billion downloads worldwide, and more than <a data-offer-url=\"https:\/\/www.bloomberg.com\/news\/articles\/2020-09-30\/tiktok-users-in-uk-germany-france-italy-norway-ages-screentime-open-rates\" class=\"external-link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/www.bloomberg.com\/news\/articles\/2020-09-30\/tiktok-users-in-uk-germany-france-italy-norway-ages-screentime-open-rates&quot;}\" href=\"https:\/\/www.bloomberg.com\/news\/articles\/2020-09-30\/tiktok-users-in-uk-germany-france-italy-norway-ages-screentime-open-rates\" rel=\"nofollow noopener\" target=\"_blank\">one in four Brits<\/a> and <a data-offer-url=\"https:\/\/newsroom.tiktok.com\/en-us\/an-update-for-our-tiktok-family\" class=\"external-link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/newsroom.tiktok.com\/en-us\/an-update-for-our-tiktok-family&quot;}\" href=\"https:\/\/newsroom.tiktok.com\/en-us\/an-update-for-our-tiktok-family\" rel=\"nofollow noopener\" target=\"_blank\">one in three Americans<\/a> are estimated to use it every single month. But it\u2019s just one part of ByteDance\u2019s business\u2014and its grip on us could just be the beginning. Though few people realize it, the parent company behind the all-conquering short-form video app is a behemoth with eyes on capturing our attention at work, at school, while we listen to music, and while we play games.<br \/>\u201cTikTok is just one part of ByteDance, and while it has potential, it\u2019s not currently contributing much in terms of revenue,\u201d says one former ByteDance employee, who left the company earlier this year and asked for anonymity because of non-disclosure agreements. Instead, ByteDance has a loftier goal: to simultaneously build up TikTok\u2019s revenue-generating capabilities, while using its success in Western markets as a launchpad for its broader suite of apps and services. \u201cThey\u2019re trying to become a westernized Tencent or Alibaba,\u201d says Fabian Ouwehand, cofounder of creator management company Many, which was recently bought by Home Shopping Europe. Through Many and Ouwehand\u2019s other company Uplab, he has worked extensively with TikTok and Douyin, the Chinese version of the app. Since ByteDance\u2019s inception, Zhang, the founder, wanted it to be perceived more as a Western company than a Chinese one, according to Ouwehand. And while most of their investments and reorganizations remain based in China, Ouwehand believes the bigger plan is to go global. A ByteDance spokesperson says the company is \u201cconstantly looking to develop new and innovative offerings\u201d that follow the company\u2019s ethos.<br \/>The way ByteDance does that could be by following in the footsteps of Facebook. After establishing a key base through its core app in the early 2000s, the tech giant, now called Meta, expanded its ecosystem through acquisitions of WhatsApp and Instagram, as well as by becoming a single sign-in source for other services. It insinuated itself into all aspects of users&#x27; lives online. \u201cByteDance\u2019s overseas layout is not only limited to the short video industry, but also includes some upstream news and music platforms,\u201d says Ashley Dudarenok, a China marketing expert and founder of digital marketing agencies Alarice and ChoZan. \u201cByteDance has great ambitions for the overseas markets, and its competition with Facebook has become more apparent.\u201d<br \/>ByteDance has already managed to grow this way in China to a certain extent, says Arnold Ma, CEO of Qumin, a China-focused digital marketing agency. \u201cThere\u2019s basically a fully integrated content journey for users, whether they\u2019re just looking to discover content or seeking information in an encyclopedic way,\u201d he says. \u201cThem splitting out a little more is creating a more diverse and segmented business model.\u201d<br \/>\u201cBeing global has always been their ambition,\u201d says Rui Ma, founder of Tech Buzz China, a community of investors and operators in Chinese tech. \u201cA lot of entrepreneurs in China of [Zhang] Yiming\u2019s generation made it their mission to build a global company.\u201d And by global, Chinese entrepreneurs usually mean more than 50 percent of their revenue comes from outside China. Currently, ByteDance\u2019s Chinese apps\u2014key among them Douyin and Toutiao, a news aggregator app\u2014make up the majority of its revenue. But that could change as ByteDance tries to more explicitly cash in on its billion-strong TikTok user base by introducing ecommerce and bumping up ad revenue from the app.<br \/>If you look carefully, you can already see the seeds of a plan to build on TikTok\u2019s success outside China and develop a broader business around ByteDance and its core product. Despite appearances, that\u2019s not actually TikTok or Douyin, but the algorithmic engine that powers all of its apps. \u201cBecause of the nature of the company\u2014that is, it\u2019s an AI company at the core\u2014they can do so much,\u201d says Ouwehand.<br \/>When ByteDance first launched TikTok outside China, it sought to try and build a base for the app in southeast Asian countries like Indonesia, Japan, and Thailand. The company then moved on to developing countries including India, where TikTok gained more than 200 million monthly active users before it was banned in June 2020 by the Indian government as part of a geopolitical dispute, and Indonesia, where TikTok had 44 million users by mid-2020, according to internal data. Brazil too is a key market for the video sharing app, with some <a data-offer-url=\"https:\/\/www.emarketer.com\/content\/social-media-update-q2-2021\" class=\"external-link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/www.emarketer.com\/content\/social-media-update-q2-2021&quot;}\" href=\"https:\/\/www.emarketer.com\/content\/social-media-update-q2-2021\" rel=\"nofollow noopener\" target=\"_blank\">third-party estimates<\/a> placing it as TikTok\u2019s second-biggest global market. It\u2019s not coincidental that the three testbeds for Resso, ByteDance\u2019s Spotify-like music streaming service launched in 2020, are Indonesia, India, and Brazil. Resso now has <a data-offer-url=\"https:\/\/www.theinformation.com\/articles\/can-tiktok-owner-bytedance-challenge-spotify-apple-in-music-streaming?rc=dtjxys\" class=\"external-link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/www.theinformation.com\/articles\/can-tiktok-owner-bytedance-challenge-spotify-apple-in-music-streaming?rc=dtjxys&quot;}\" href=\"https:\/\/www.theinformation.com\/articles\/can-tiktok-owner-bytedance-challenge-spotify-apple-in-music-streaming?rc=dtjxys\" rel=\"nofollow noopener\" target=\"_blank\">more than 40 million users<\/a> split between the three countries, and has eyes on greater expansion.<br \/>ByteDance\u2019s growth in emerging markets could be an augur of what\u2019s to come. We may even see the development of a new future of tech where our lives are shaped by ByteDance and its apps\u2014just as the norms of the internet in the past 15 years have been shaped by Facebook\u2019s all-powerful family of apps. But it requires an answer to what Rui Ma calls a multi-multi-billion-dollar question: TikTok was a monster breakout hit; how does ByteDance now meet the challenge of the difficult second album?<br \/>In China, Douyin and Toutiao dominate. In the west, TikTok is ByteDance\u2019s flagship app, with an attempt to replicate Toutiao, called TopBuzz, <a data-offer-url=\"https:\/\/www.ft.com\/content\/c2964661-9a11-40bb-9b6b-c7153727829b\" class=\"external-link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/www.ft.com\/content\/c2964661-9a11-40bb-9b6b-c7153727829b&quot;}\" href=\"https:\/\/www.ft.com\/content\/c2964661-9a11-40bb-9b6b-c7153727829b\" rel=\"nofollow noopener\" target=\"_blank\">widely regarded as a flop<\/a>. But ByteDance\u2019s game development and publication arm is ever-growing, and in some Chinese workspaces Lark is a popular choice for communication. Resso is building a base in key developing markets that could act as a springboard for global music domination. Whether ByteDance will be able to transfer the runaway success of TikTok into a broader business, one that touches all aspects of our lives, is something observers are split on. \u201cI would say 90 percent of the other business units, whether it\u2019s the Lark unit or Nuverse or education, will never go anything further than domestic,\u201d says Arnold Ma. \u201cNo one really uses any of the other platforms outside of China.\u201d Rui Ma\u2014no relation\u2014disagrees. \u201cIf you talk to any gaming company in China, they all think Chinese game developers are competitive, if not number one worldwide,\u201d she says. \u201cThey\u2019re all increasingly looking at global markets. It\u2019s a business opportunity.\u201d The process, say ByteDance insiders, is still in its early stages, but will pick up pace in a gradual transition period as the new company structure takes hold.<br \/>Did politicians in the United Kingdom and United States who railed so much against TikTok\u2019s rise, trying to put it out of business for much of last year, miss the wood for the trees and the larger existential threat of ByteDance? \u201cGiven ByteDance is still Beijing-based, this sounds unwise for Brits to use if they value their privacy,\u201d says Tom Tugendhat, a British member of parliament who has long warned about the risks of Chinese tech and campaigned against its human rights violations.<br \/>Ouwehand believes ByteDance is attuned to the risk of that perception. \u201cThat\u2019s what I\u2019ve seen in the last year,\u201d he says. \u201cI think they got a feeling like, \u2018Fuck, we cannot survive alone, we need support from the Western brands out there.\u2019 You see them opening their APIs up so other companies can integrate.\u201d Ouwehand points to TikTok tie-ins with <a data-offer-url=\"https:\/\/news.shopify.com\/scaling-social-commerce-shopify-introduces-new-in-app-shopping-experiences-on-tiktok\" class=\"external-link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/news.shopify.com\/scaling-social-commerce-shopify-introduces-new-in-app-shopping-experiences-on-tiktok&quot;}\" href=\"https:\/\/news.shopify.com\/scaling-social-commerce-shopify-introduces-new-in-app-shopping-experiences-on-tiktok\" rel=\"nofollow noopener\" target=\"_blank\">Shopify<\/a> and <a data-offer-url=\"https:\/\/newsroom.tiktok.com\/en-gb\/tiktok-spotify-launch-premium-offer-in-uk\" class=\"external-link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/newsroom.tiktok.com\/en-gb\/tiktok-spotify-launch-premium-offer-in-uk&quot;}\" href=\"https:\/\/newsroom.tiktok.com\/en-gb\/tiktok-spotify-launch-premium-offer-in-uk\" rel=\"nofollow noopener\" target=\"_blank\">Spotify<\/a> in the West as indications that ByteDance has been chastened by the vituperative political response to its rise, and wants to try to mediate growth in other areas through more established Western platforms. That flag has also been planted in a similar manner to Facebook, thanks to the way it helps users log in to a slew of third-party apps. In May 2021, ByteDance quietly announced a <a data-offer-url=\"https:\/\/newsroom.tiktok.com\/en-us\/share-sounds-and-login-with-tiktok-through-all-new-developer-kits\" class=\"external-link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/newsroom.tiktok.com\/en-us\/share-sounds-and-login-with-tiktok-through-all-new-developer-kits&quot;}\" href=\"https:\/\/newsroom.tiktok.com\/en-us\/share-sounds-and-login-with-tiktok-through-all-new-developer-kits\" rel=\"nofollow noopener\" target=\"_blank\">login kit for TikTok<\/a>, allowing people to access third-party apps through their TikTok profile, much in the same way people can sign up for Tinder or read news websites with their Facebook profile.<br \/>That\u2019s important to ByteDance because of the user data it gives the company\u2014and the chance to gain income from that knowledge. It\u2019s a pattern Facebook has previously followed to great success. \u201cThat is obviously important to [ByteDance],\u201d says Rui Ma. \u201cThey have a lot more data on you because they can track you and all your different user habits on different platforms that they own.\u201d<br \/>And as ByteDance increases its role in our lives, that has an impact on user behavior too. Just as Facebook\u2019s absolute dominance over the past 10 years means we live in a world shaped by its ideals\u2014with Meta hoping this will be extended once everyone adopts <a href=\"https:\/\/www.wired.co.uk\/article\/metaverse-facebook\">its vision of the metaverse<\/a>\u2014so a ByteDance-dominated social media sphere could alter how we live. ByteDance\u2019s feature and business innovations have primarily come from inside China and emanated out, says Rui Ma. \u201cThey\u2019re looking at what works inside of China and replicating it globally,\u201d she says. That\u2019s already had an impact on not just ByteDance products but its competitors. Full-screen, immersive video that puts an emphasis on livestreaming\u2014popular first on Douyin in China, and now on TikTok\u2014has become the norm in the West, with other platforms mimicking TikTok\u2019s most popular features. Likewise, the growth of shoppable livestreams and deep ecommerce integration, where you can seamlessly click to buy items as they\u2019re mentioned in a video, is an innovation first tested in China, filtered through TikTok, and now <a data-offer-url=\"https:\/\/blog.youtube\/news-and-events\/building-next-generation-live-shopping-experience\/\" class=\"external-link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/blog.youtube\/news-and-events\/building-next-generation-live-shopping-experience\/&quot;}\" href=\"https:\/\/blog.youtube\/news-and-events\/building-next-generation-live-shopping-experience\/\" rel=\"nofollow noopener\" target=\"_blank\">adopted by YouTube<\/a>.<br \/>Western platforms\u2019 propensity <a data-offer-url=\"https:\/\/www.businessinsider.com\/twitter-fleets-social-media-innovation-dead-instagram-facebook-snapchat-2020-11\" class=\"external-link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/www.businessinsider.com\/twitter-fleets-social-media-innovation-dead-instagram-facebook-snapchat-2020-11&quot;}\" href=\"https:\/\/www.businessinsider.com\/twitter-fleets-social-media-innovation-dead-instagram-facebook-snapchat-2020-11\" rel=\"nofollow noopener\" target=\"_blank\">to cannibalize each other\u2019s features<\/a> means that, as ByteDance\u2019s suite of apps become more commonplace across the world, its impact on shaping our lives grows greater. It\u2019s something that Zhang, ByteDance\u2019s founder, wouldn\u2019t be all that unhappy with. When he established the company, he set out to create an organization \u201cas borderless as Google.\u201d He could soon get his wish.<br \/><button data-testid=\"navigation__heading-button\" type=\"button\" aria-expanded=\"false\" class=\"NavigationHeadingButton-keczTd cOuOgJ\">More From WIRED<span data-testid=\"navigation__heading-arrow\" class=\"NavigationHeadingArrow-gwmptm ebEhin\"><\/span><\/button><br \/><button data-testid=\"navigation__heading-button\" type=\"button\" aria-expanded=\"false\" class=\"NavigationHeadingButton-keczTd cOuOgJ\">Contact<span data-testid=\"navigation__heading-arrow\" class=\"NavigationHeadingArrow-gwmptm ebEhin\"><\/span><\/button><br \/>\u00a9 <!-- -->2021<!-- --> Cond\u00e9 Nast. All rights reserved. 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The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond\u00e9 Nast.<!-- --> <a class=\"external-link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;http:\/\/www.condenast.com\/privacy-policy#privacypolicy-optout&quot;}\" href=\"http:\/\/www.condenast.com\/privacy-policy#privacypolicy-optout\" rel=\"nofollow noopener\" target=\"_blank\">Ad Choices<\/a><\/p>\n<p><a href=\"https:\/\/www.wired.com\/story\/tiktok-future-facebook\/\">source<\/a><\/p>\n<!--CusAds0-->\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>To revist this article, visit My Profile, then View saved stories.To revist this article, visit My Profile, then View saved stories.Chris Stokel-WalkerTo revist this article, visit My Profile, then View saved stories.To revist this article, visit My Profile, then View saved stories.ApplicationRecommendation algorithmSectorSocial mediaThe email hit staff inboxes on a Tuesday in early November. With [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow1sXXCw:productID":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-1190","post","type-post","status-publish","format-standard","hentry","category-non-classe"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/monblogeur.tech\/index.php\/wp-json\/wp\/v2\/posts\/1190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/monblogeur.tech\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monblogeur.tech\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monblogeur.tech\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/monblogeur.tech\/index.php\/wp-json\/wp\/v2\/comments?post=1190"}],"version-history":[{"count":0,"href":"https:\/\/monblogeur.tech\/index.php\/wp-json\/wp\/v2\/posts\/1190\/revisions"}],"wp:attachment":[{"href":"https:\/\/monblogeur.tech\/index.php\/wp-json\/wp\/v2\/media?parent=1190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monblogeur.tech\/index.php\/wp-json\/wp\/v2\/categories?post=1190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monblogeur.tech\/index.php\/wp-json\/wp\/v2\/tags?post=1190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}