{"id":1432,"date":"2021-11-25T01:45:09","date_gmt":"2021-11-25T00:45:09","guid":{"rendered":"https:\/\/monblogeur.tech\/index.php\/2021\/11\/25\/facebook-eyes-tv-takeover-with-portal-cam-add-on-the-drum\/"},"modified":"2021-11-25T01:45:09","modified_gmt":"2021-11-25T00:45:09","slug":"facebook-eyes-tv-takeover-with-portal-cam-add-on-the-drum","status":"publish","type":"post","link":"https:\/\/monblogeur.tech\/index.php\/2021\/11\/25\/facebook-eyes-tv-takeover-with-portal-cam-add-on-the-drum\/","title":{"rendered":"Facebook eyes TV takeover with Portal cam add-on &#8211; The Drum"},"content":{"rendered":"<div class=\"cfbc967f0983488262956e73eca9483a\" data-index=\"1\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3859091246952232\" crossorigin=\"anonymous\"><\/script>\r\n<!-- blok -->\r\n<ins class=\"adsbygoogle\" data-ad-client=\"ca-pub-3859091246952232\" data-ad-slot=\"1334354390\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\r\n\n<\/div>\n<p>                     The Latest news for the marketing &#038; media industries.                 <br \/>                     Explore the latest, and greatest, creative work from around the globe.                 <br \/>                     Providing great companies with the recognition they deserve.                 <br \/>                     Holding events to support, inform, challenge and advise.                 <br \/>                     Latest insights, case studies and news from agencies, tech vendors, freelancers and other organisations.                 <br \/>                     Search 2,345 jobs in marketing, advertising, creative and media.                 <br \/>                  Take a fresh approach to raising your profile with potential clients.                 <br \/>                     Features providing insights into the marketing industries.                 <br \/>                     Creating compelling content your customers will love.                 <br \/>                     The fastest way to find the right agency                 <br \/>TRENDING TODAY<\/p>\n<p>Facebook\u2019s tentacles are reaching out beyond your small screen social media feeds to take over the largest screen in the home with Portal, as advertised in a series of promotional videos by <a href=\"https:\/\/www.thedrum.com\/creative-works\/project\/amv-bbdo-facebook-facebook-portal\">AMV BBDO<\/a>.<br \/>The smart camera add-on is shown slotting snugly on top of your television from where it can survey the living room, acting as a conduit for video calls with advanced software capable of tracking people as they cross its field of view and zooming in on people of interest.<br \/>Permitting video calls with friends and family via WhatsApp and Messenger, Facebook can even reach those who are non-Portal enabled, with functionality extending to augmented reality (AR) overlays with promotional videos showing how this can \u2018bring stories to life\u2019 with music and animation.<br \/>Boasting built-in <a href=\"https:\/\/www.thedrum.com\/topics\/alexa\">Alexa<\/a> functionality, the gadget is being touted as a one-stop box for everything from keeping tabs on the weather to searching for music and catching up with your favorite TV shows.<br \/>Mindful that its <a href=\"https:\/\/www.thedrum.com\/news\/2021\/11\/18\/facebook-activision-blizzard-ea-among-the-world-s-least-trusted-brands\">reputation is at a low ebb<\/a>, Facebook emphasizes that all video calls are encrypted and that the microphone can be easily disabled at the touch of a button. A sliding privacy shutter is also built in to ensure you don\u2019t show your pajamas off to friends.<br \/>Highlighting the interpersonal connections video chat technology can facilitate, Facebook has previously shown how Portal can bring people together through the good times and bad with \u2018<a href=\"https:\/\/www.thedrum.com\/news\/2021\/06\/08\/ad-the-day-facebook-portal-spots-encourage-people-share-something-real\">Share Something Real<\/a>.\u2019<br \/><span class=\"article__tagline\">This article is about: <\/span> <span class=\"article__tags\"><a href=http:\/\/www.thedrum.com\/location\/world class=\"js-ga_event_click\" data-event-value=\"0\" data-event-label=\"Tag\">World<\/a>, <a href=http:\/\/www.thedrum.com\/topics\/communications-0 class=\"js-ga_event_click\" data-event-value=\"1\" data-event-label=\"Tag\">Communications<\/a>, <a href=http:\/\/www.thedrum.com\/topics\/camera class=\"js-ga_event_click\" data-event-value=\"2\" data-event-label=\"Tag\">Camera<\/a>, <a href=http:\/\/www.thedrum.com\/topics\/facebook class=\"js-ga_event_click\" data-event-value=\"3\" data-event-label=\"Tag\">Facebook<\/a>, <a href=http:\/\/www.thedrum.com\/topics\/amv-bbdo-1 class=\"js-ga_event_click\" data-event-value=\"4\" data-event-label=\"Tag\">Amv Bbdo<\/a>, <a href=http:\/\/www.thedrum.com\/topics\/future-tv class=\"js-ga_event_click\" data-event-value=\"5\" data-event-label=\"Tag\">Future Of TV<\/a>, <a href=http:\/\/www.thedrum.com\/topics\/social-media class=\"js-ga_event_click\" data-event-value=\"6\" data-event-label=\"Tag\">Social Media<\/a>, <a href=http:\/\/www.thedrum.com\/us\/digital class=\"js-ga_event_click\" data-event-value=\"7\" data-event-label=\"Tag\">Digital Transformation<\/a>, <a href=http:\/\/www.thedrum.com\/us\/brand class=\"js-ga_event_click\" data-event-value=\"9\" data-event-label=\"Tag\">Brand<\/a><\/span><br \/>Smart video calling with Alexa built-in.<br \/>             Choose from a series of great email briefings, whether that\u2019s daily news, weekly recaps or deep dives into media or creative.         <br \/>                 Join hundreds of thousands of marketers in signing up for The Drum\u2019s email briefings. Let our editors talk you through stories we know you\u2019ll love.             <br \/>&copy; Carnyx Group Ltd 2021 | The Drum is a Registered Trademark and property of Carnyx Group Limited. All rights reserved.<\/p>\n<p><a href=\"https:\/\/www.thedrum.com\/news\/2021\/11\/24\/facebook-eyes-tv-takeover-with-portal-cam-add\">source<\/a><\/p>\n<!--CusAds0-->\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>The Latest news for the marketing &#038; media industries. Explore the latest, and greatest, creative work from around the globe. Providing great companies with the recognition they deserve. Holding events to support, inform, challenge and advise. Latest insights, case studies and news from agencies, tech vendors, freelancers and other organisations. Search 2,345 jobs in marketing, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow1sXXCw:productID":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-1432","post","type-post","status-publish","format-standard","hentry","category-non-classe"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/monblogeur.tech\/index.php\/wp-json\/wp\/v2\/posts\/1432","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/monblogeur.tech\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monblogeur.tech\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monblogeur.tech\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/monblogeur.tech\/index.php\/wp-json\/wp\/v2\/comments?post=1432"}],"version-history":[{"count":0,"href":"https:\/\/monblogeur.tech\/index.php\/wp-json\/wp\/v2\/posts\/1432\/revisions"}],"wp:attachment":[{"href":"https:\/\/monblogeur.tech\/index.php\/wp-json\/wp\/v2\/media?parent=1432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monblogeur.tech\/index.php\/wp-json\/wp\/v2\/categories?post=1432"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monblogeur.tech\/index.php\/wp-json\/wp\/v2\/tags?post=1432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}