{"id":1599,"date":"2021-11-26T08:27:29","date_gmt":"2021-11-26T07:27:29","guid":{"rendered":"https:\/\/monblogeur.tech\/index.php\/2021\/11\/26\/transition-ecologique-un-programme-interne-de-formation-pour-publicis-france-cb-news\/"},"modified":"2021-11-26T08:27:29","modified_gmt":"2021-11-26T07:27:29","slug":"transition-ecologique-un-programme-interne-de-formation-pour-publicis-france-cb-news","status":"publish","type":"post","link":"https:\/\/monblogeur.tech\/index.php\/2021\/11\/26\/transition-ecologique-un-programme-interne-de-formation-pour-publicis-france-cb-news\/","title":{"rendered":"Transition \u00e9cologique : un programme interne de formation pour Publicis France &#8211; CB News"},"content":{"rendered":"<div class=\"cfbc967f0983488262956e73eca9483a\" data-index=\"1\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3859091246952232\" crossorigin=\"anonymous\"><\/script>\r\n<!-- blok -->\r\n<ins class=\"adsbygoogle\" data-ad-client=\"ca-pub-3859091246952232\" data-ad-slot=\"1334354390\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\r\n\n<\/div>\n<p><span><span><span>L\u2019enjeu\u00a0? Former 70% de ses collaborateurs en France, d\u2019ici l\u2019\u00e9t\u00e9 prochain, \u00e0 devenir des acteurs de la transition \u00e9cologique et soci\u00e9tale. Publicis France a en effet annonc\u00e9 jeudi son ambitieux projet de transformation interne baptis\u00e9 \u00ab\u00a0We Are Positivers\u00a0\u00bb. Le programme qui entend donc concerner l\u2019ensemble des 4\u00a0500 collaborateurs du groupe dans l\u2019hexagone se d\u00e9roulera en 2 temps. D\u2019abord, via une phase de e-learning pour \u00ab\u00a0acculturer l\u2019ensemble des talents du groupe \u00e0 la communication responsable\u00a0\u00bb (enjeux, \u00e9co-socio conception, \u00e9co-socio production, influence responsable, num\u00e9rique responsable, \u00e9v\u00e9nements et bien s\u00fbr media responsables) puis par la mise en place d\u2019ateliers de mise en action \u00ab\u00a0pour passer de la th\u00e9orie \u00e0 la pratique en fonction de chaque expertise m\u00e9tier, de chaque client\u00a0\u00bb, souligne un communiqu\u00e9. \u00ab Il s\u2019agit d\u2019impulser la communication responsable dans tous nos m\u00e9tiers pour r\u00e9pondre \u00e0 une attente soci\u00e9tale, atteindre nos objectifs et KPI en mati\u00e8re de communication responsable et toujours mieux accompagner nos clients sur cette transformation \u00bb, pr\u00e9cise pour sa part Val\u00e9rie Henaff, directrice de la strat\u00e9gie et de l\u2019engagement de Publicis Groupe en France.<\/span><\/span><\/span><br \/><span class=\"color-red\">CB News<\/span> est la plateforme media de r\u00e9f\u00e9rence de la communication des marques et des m\u00e9dias.<\/p>\n<p><a href=\"https:\/\/www.cbnews.fr\/conseil\/image-transition-ecologique-programme-interne-formation-publicis-france-65509\">source<\/a><\/p>\n<!--CusAds0-->\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>L\u2019enjeu\u00a0? Former 70% de ses collaborateurs en France, d\u2019ici l\u2019\u00e9t\u00e9 prochain, \u00e0 devenir des acteurs de la transition \u00e9cologique et soci\u00e9tale. Publicis France a en effet annonc\u00e9 jeudi son ambitieux projet de transformation interne baptis\u00e9 \u00ab\u00a0We Are Positivers\u00a0\u00bb. Le programme qui entend donc concerner l\u2019ensemble des 4\u00a0500 collaborateurs du groupe dans l\u2019hexagone se d\u00e9roulera en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow1sXXCw:productID":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-1599","post","type-post","status-publish","format-standard","hentry","category-non-classe"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/monblogeur.tech\/index.php\/wp-json\/wp\/v2\/posts\/1599","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/monblogeur.tech\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monblogeur.tech\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monblogeur.tech\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/monblogeur.tech\/index.php\/wp-json\/wp\/v2\/comments?post=1599"}],"version-history":[{"count":0,"href":"https:\/\/monblogeur.tech\/index.php\/wp-json\/wp\/v2\/posts\/1599\/revisions"}],"wp:attachment":[{"href":"https:\/\/monblogeur.tech\/index.php\/wp-json\/wp\/v2\/media?parent=1599"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monblogeur.tech\/index.php\/wp-json\/wp\/v2\/categories?post=1599"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monblogeur.tech\/index.php\/wp-json\/wp\/v2\/tags?post=1599"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}