{"id":1910,"date":"2021-11-29T06:06:10","date_gmt":"2021-11-29T05:06:10","guid":{"rendered":"https:\/\/monblogeur.tech\/index.php\/2021\/11\/29\/rebranding-facebook-will-take-more-than-just-a-name-change-the-tennessean\/"},"modified":"2021-11-29T06:06:10","modified_gmt":"2021-11-29T05:06:10","slug":"rebranding-facebook-will-take-more-than-just-a-name-change-the-tennessean","status":"publish","type":"post","link":"https:\/\/monblogeur.tech\/index.php\/2021\/11\/29\/rebranding-facebook-will-take-more-than-just-a-name-change-the-tennessean\/","title":{"rendered":"Rebranding Facebook will take more than just a name change &#8211; The Tennessean"},"content":{"rendered":"<div class=\"cfbc967f0983488262956e73eca9483a\" data-index=\"1\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3859091246952232\" crossorigin=\"anonymous\"><\/script>\r\n<!-- blok -->\r\n<ins class=\"adsbygoogle\" data-ad-client=\"ca-pub-3859091246952232\" data-ad-slot=\"1334354390\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\r\n\n<\/div>\n<p>\u201cWhat&rsquo;s in a name? That which we call a rose by any other name would smell just as sweet.\u201d &#8211; Juliet, from \u00ab\u00a0Romeo and Juliet\u00a0\u00bb by William Shakespeare.<br \/>Names are just words, nothing more than sounds and symbols that we use to help us recognize people, places, or things.\u00a0 A rose is still a rose no matter what you choose to call it.<br \/>Or is it?<br \/>When Mark Zuckerberg recently announced that Facebook was changing its company name to Meta, the internet reacted with a virtual roll of the eyes.\u00a0Within minutes of the announcement, jokes and memes criticizing the move went viral \u2014 not the reaction Zuckerberg was hoping for.<br \/>Facebook, as Zuckerberg argues, is not just \u201cFacebook.com\u201d the social media platform.\u00a0 Facebook owns Instagram, WhatsApp, and Oculus and as its new name Meta implies, is betting on what\u2019s known as the \u201cmetaverse,\u201d which is\u00a0a future social media platform that will leverage virtual reality headsets, holograms, and video to allow users to \u201clive\u201d in an online virtual world.\u00a0\u00a0<br \/>So, from a branding aspect, Facebook\u2019s name change makes sense.<br \/>But with Facebook under siege by internal whistleblowers, Congress and a good portion of the public for its role in the political and social divisiveness we see today, the timing makes the move seem more like an empty attempt to fix a tainted brand.\u00a0 As Shakespeare might write,\u00a0\u201cFacebook is still Facebook no matter what you choose to call it.\u201d<br \/>\u201cRe-branding,\u201d as it\u2019s termed in the marketing world, is nothing new.\u00a0\u00a0But in recent years it\u2019s become more challenging.\u00a0<br \/>Sometimes companies change their names to broaden their offerings. Apple Computers is now just \u201cApple\u201d and Starbucks Coffee, Tea &#038; Spices became just \u201cStarbucks\u201d as it expanded its menu.\u00a0Other companies re-brand to adjust to changing tastes. Kentucky Fried Chicken changed its name to KFC and Dunkin\u2019 Donuts dropped the \u201cDonuts\u201d as people began to realize that fried and\/or sugary things are bad for you.<br \/>For large companies, changing names, logos, domain names, and slogans is an expensive and cumbersome undertaking. But whether it\u2019s done to better reflect a company\u2019s offerings or an attempt to repair a damaged corporate image, it\u2019s often a worthwhile investment.<br \/>Shakespeare\u2019s Juliet makes a valid point.\u00a0But in business, for better or worse, perception is reality.\u00a0Managing how your brand is perceived can be a make-or-break factor as to whether a company succeeds or fails.\u00a0<br \/>And as Zuckerberg has seen over the past few weeks,\u00a0in a world of instant, viral, unfettered communication that we consumers live in (ironically in a large part due to Facebook\u2019s, or now Meta\u2019s own products), it\u2019s harder to manage consumer perceptions now than ever before.\u00a0<br \/>Customers will no longer be fooled by a simple name change\u2014it takes much more.\u00a0 Nowadays, to change how a company\u2019s name and logo are perceived it takes real, fundamental changes to the products and services they are offering.<br \/>This is Meta\u2019s challenge.\u00a0\u00a0<br \/>With the nearly unlimited resources that a large enterprise like Meta has, there\u2019s a good chance they will succeed.\u00a0 But even with the resources Meta has, it won\u2019t be easy.\u00a0<br \/>For the rest of us small and medium-sized businesses that do not have Meta\u2019s large piles of cash, managing how our companies\u2019 names are perceived comes down to keeping a never-ending, unrelenting focus on simply keeping customers happy.\u00a0 As any businessperson knows, this is not always easy, but at least it\u2019s real.\u00a0 \u00a0<br \/>It will be interesting to see how Meta is perceived in the future. But for now, Facebook is still Facebook, and a rose is still rose no matter what you choose to call it.<br \/><em>JJ Rosen is the founder of\u00a0Atiba,\u00a0a\u00a0Nashville software development\u00a0and\u00a0IT support firm.\u00a0\u00a0Visit\u00a0www.atiba.com for more info.<\/em><\/p>\n<p><a href=\"https:\/\/www.tennessean.com\/story\/money\/tech\/2021\/11\/28\/rebranding-facebook-take-more-than-just-name-change\/8727870002\/\">source<\/a><\/p>\n<!--CusAds0-->\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>\u201cWhat&rsquo;s in a name? That which we call a rose by any other name would smell just as sweet.\u201d &#8211; Juliet, from \u00ab\u00a0Romeo and Juliet\u00a0\u00bb by William Shakespeare.Names are just words, nothing more than sounds and symbols that we use to help us recognize people, places, or things.\u00a0 A rose is still a rose no [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow1sXXCw:productID":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-1910","post","type-post","status-publish","format-standard","hentry","category-non-classe"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/monblogeur.tech\/index.php\/wp-json\/wp\/v2\/posts\/1910","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/monblogeur.tech\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monblogeur.tech\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monblogeur.tech\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/monblogeur.tech\/index.php\/wp-json\/wp\/v2\/comments?post=1910"}],"version-history":[{"count":0,"href":"https:\/\/monblogeur.tech\/index.php\/wp-json\/wp\/v2\/posts\/1910\/revisions"}],"wp:attachment":[{"href":"https:\/\/monblogeur.tech\/index.php\/wp-json\/wp\/v2\/media?parent=1910"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monblogeur.tech\/index.php\/wp-json\/wp\/v2\/categories?post=1910"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monblogeur.tech\/index.php\/wp-json\/wp\/v2\/tags?post=1910"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}