{"id":2001,"date":"2021-11-30T01:20:24","date_gmt":"2021-11-30T00:20:24","guid":{"rendered":"https:\/\/monblogeur.tech\/index.php\/2021\/11\/30\/facebook-is-marketing-the-metaverse-but-apple-can-make-it-real-quartz\/"},"modified":"2022-05-07T11:08:11","modified_gmt":"2022-05-07T09:08:11","slug":"facebook-is-marketing-the-metaverse-but-apple-can-make-it-real-quartz","status":"publish","type":"post","link":"https:\/\/monblogeur.tech\/index.php\/2021\/11\/30\/facebook-is-marketing-the-metaverse-but-apple-can-make-it-real-quartz\/","title":{"rendered":"Facebook is marketing the metaverse, but Apple can make it real &#8211; Quartz"},"content":{"rendered":"<div class=\"cfbc967f0983488262956e73eca9483a\" data-index=\"1\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3859091246952232\" crossorigin=\"anonymous\"><\/script>\r\n<!-- blok -->\r\n<ins class=\"adsbygoogle\" data-ad-client=\"ca-pub-3859091246952232\" data-ad-slot=\"1334354390\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\r\n\n<\/div>\n<p>Discover<br \/>\nEditions<br \/>\nMore from Quartz<br \/>\nFollow Quartz<br \/>\nThese are the core obsessions that drive our newsroom\u2014defining topics of seismic importance to the global economy.<br \/>\nThese are some of our most ambitious editorial projects. Enjoy!<br \/>\nOur emails are made to shine in your inbox, with something fresh every morning, afternoon, and weekend.<br \/>\nMedia &amp; entertainment reporter<br \/>\nSocial media users and the business world now have a general idea of what <a href=\"https:\/\/qz.com\/2089665\/everything-you-need-to-know-to-understand-the-metaverse\/\">the metaverse<\/a> is, thanks to Meta CEO Mark Zuckerberg\u2019s year-long seeding of the term on investor calls and subsequent renaming of Facebook to Meta. &nbsp;Companies as varied as Disney, Bumble, Tencent, the Warner Music Group and others have followed Zuckerberg\u2019s lead by using \u201cmetaverse\u201d as a <a href=\"https:\/\/www.cnbc.com\/2021\/11\/20\/executives-wax-poetic-on-the-metaverse-during-q3-earnings-calls.html\">strategic talking point<\/a> when discussing an internet based on virtual objects and avatars in the coming years.&nbsp;<br \/>\nBut while Meta may have nearly a decade head start on commercializing virtual reality (VR) via its Oculus line of headsets and software, as well as deep research in the realm of augmented reality (AR), its active user base for its metaverse is still relatively small, at less than 10 million users. Between its various successful social networking platforms\u2014Instagram, Whatsapp, and Facebook\u2014it is Instagram that gets the majority of Meta\u2019s AR focus. Of the 1.3 billion users on Instagram, roughly <a href=\"https:\/\/sparkar.facebook.com\/blog\/extending-spark-ar-ecosystem\/\">400,000<\/a> are building AR effects for the platform using Meta\u2019s Spark AR tool. Still, these relatively small numbers are not commensurate with the broad excitement that\u2019s grown around the idea of the metaverse in recent months.&nbsp;<br \/>\nRegardless of the actual number of users, the idea has finally caught on in the general business community, whether a company has a direct path to the metaverse or not. Among the Big Tech leaders with the ability to truly mainstream the metaverse, <a href=\"https:\/\/qz.com\/re\/apple\/\">Apple<\/a> stands out based on its track record of ushering skeptical consumers into new ways of computing. The most recent signal that Apple is poised to lead the move into the metaverse comes from Apple-focused analyst Mind-Chi Kuo, who says that Apple <a href=\"https:\/\/www.macrumors.com\/2021\/11\/25\/kuo-apple-ar-headset-mac-level-computing\/\">will unveil<\/a> its own AR wearable toward the end of next year.&nbsp;<br \/>\nIn Kuo\u2019s latest <a href=\"https:\/\/www.tfisec.com\/en_US\/\">TF International Securities<\/a> report, he writes that the device will be \u201claunched in 4Q22 [and] will be equipped with two processors. The higher-end processor will have similar computing power as the M1 for Mac, whereas the lower-end processor will be in charge of sensor-related computing.\u201d The headset will, according to Kuo, also have the ability to deliver VR experiences. The Taiwan-based analyst has become renowned for using his supply chain sources in Asia to deliver early and usually accurate predictions of what Apple has coming in its product pipeline. In 2014, Kuo was among the first to accurately forecast the release of the Apple Watch, the company\u2019s first wearable.&nbsp;<br \/>\nAlthough Meta and other companies have spent years marketing their versions of the metaverse, Apple has largely been absent, other than offering a&nbsp;mobile AR development tool called <a href=\"https:\/\/developer.apple.com\/documentation\/arkit\">ARKit<\/a>. Nevertheless, as far back as 2016, Apple CEO Tim Cook has repeatedly stressed that AR is a \u201c<a href=\"https:\/\/www.washingtonpost.com\/sf\/business\/2016\/08\/13\/tim-cook-the-interview-running-apple-is-sort-of-a-lonely-job\/?utm_term=.71cfafb58188\">core technology<\/a>\u201d for the company. But true to its tradition of allowing other companies to make the early public beta mistakes, then following up with a refined version of an existing idea, Apple is primed to stake its claim in the metaverse with a wearable device that could become as ubiquitous as AirPods, and the iPhone before it.&nbsp;<br \/>\nWhile the migration to the metaverse has been slow, it is picking up steam. The Big Tech competitors on the virtualization-of-everything trail also includes Alphabet, maker of the ill-fated <a href=\"https:\/\/qz.com\/199270\/what-google-glass-has-taught-us-one-year-in\/\">Google Glass<\/a> AR wearable in 2013, which now <a href=\"https:\/\/support.google.com\/websearch\/answer\/9817187\">embeds<\/a> AR in its Google search engine. Amazon has also begun including AR <a href=\"https:\/\/www.amazon.com\/vdp\/6c452a07e7bf4c1abd15124a0713d6e6\">product displays<\/a> in some of its e-commerce offerings. And ahead of nearly everyone is Microsoft, with its strictly business-focused, industrial and military-grade AR <a href=\"https:\/\/qz.com\/re\/microsoft-hololens\/\">HoloLens<\/a> headset.&nbsp;<br \/>\nSo far, technical limitations have stalled the creation of lightweight AR smart glasses for the masses. The best, more recent example of a major tech player merging true AR capabilities with fashion-forward&nbsp;style is Snap and its <a href=\"https:\/\/www.spectacles.com\/new-spectacles\">Spectacles<\/a> wearable. But that device isn\u2019t widely available to the public and is still largely considered an experiment.&nbsp;<br \/>\nIf what Apple has in the works is a meaningful upgrade on what Snap and others have achieved, it may deliver on what Kuo <a href=\"https:\/\/9to5mac.com\/2021\/11\/25\/kuo-apple-plans-to-replace-the-iphone-with-ar-in-10-years\/\">says<\/a> is Apple\u2019s plan: To \u201creplace the iPhone with AR in ten years.\u201d&nbsp;<br \/>\n\ud83d\udcec Kick off each morning with coffee and the Daily Brief (BYO coffee).<br \/>\nBy providing your email, you agree to the <a class=\"\" href=\"\/about\/privacy-policy\/\">Quartz Privacy Policy<\/a>.<br \/>\nMake <span class=\"_4wUOz\">business<svg viewBox=\"0 0 282 23\" class=\"_4Mk4c\"><path d=\"M281.09,5.39S.38,15.31,1.76,12.92c5-8.65,316.64-15,249.24-8.45S38.09,21.27,37.09,20.94\" fill=\"none\" stroke=\"var(--color-accent,#168dd9)\" stroke-dasharray=\"900\" stroke-miterlimit=\"10\" stroke-width=\"4px\"><\/path><\/svg><\/span> better\u2122<br \/>\nDiscover<br \/>\nTopics<br \/>\nMore<br \/>\n\u00a9 2021 Quartz Media, Inc. All rights reserved.<br \/>\n<a href=\"#top\" class=\"top-link a5elC\">\u2191 Beam me up, Scotty<\/a><br \/>\nDiscover<br \/>\nEditions<br \/>\nMore from Quartz<br \/>\nFollow Quartz<\/p>\n<p><a href=\"https:\/\/qz.com\/2095986\/facebook-is-marketing-the-metaverse-but-apple-can-make-it-real\/\">source<\/a><\/p>\n<!--CusAds0-->\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Discover Editions More from Quartz Follow Quartz These are the core obsessions that drive our newsroom\u2014defining topics of seismic importance to the global economy. These are some of our most ambitious editorial projects. Enjoy! Our emails are made to shine in your inbox, with something fresh every morning, afternoon, and weekend. Media &amp; entertainment reporter [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow1sXXCw:productID":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-2001","post","type-post","status-publish","format-standard","hentry","category-non-classe"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/monblogeur.tech\/index.php\/wp-json\/wp\/v2\/posts\/2001","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/monblogeur.tech\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monblogeur.tech\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monblogeur.tech\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/monblogeur.tech\/index.php\/wp-json\/wp\/v2\/comments?post=2001"}],"version-history":[{"count":1,"href":"https:\/\/monblogeur.tech\/index.php\/wp-json\/wp\/v2\/posts\/2001\/revisions"}],"predecessor-version":[{"id":4890,"href":"https:\/\/monblogeur.tech\/index.php\/wp-json\/wp\/v2\/posts\/2001\/revisions\/4890"}],"wp:attachment":[{"href":"https:\/\/monblogeur.tech\/index.php\/wp-json\/wp\/v2\/media?parent=2001"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monblogeur.tech\/index.php\/wp-json\/wp\/v2\/categories?post=2001"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monblogeur.tech\/index.php\/wp-json\/wp\/v2\/tags?post=2001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}