{"id":636,"date":"2021-11-18T23:21:29","date_gmt":"2021-11-18T22:21:29","guid":{"rendered":"https:\/\/monblogeur.tech\/index.php\/2021\/11\/18\/into-the-metaverse-can-facebook-rebrand-itself-penn-today-penn-today\/"},"modified":"2021-11-18T23:21:29","modified_gmt":"2021-11-18T22:21:29","slug":"into-the-metaverse-can-facebook-rebrand-itself-penn-today-penn-today","status":"publish","type":"post","link":"https:\/\/monblogeur.tech\/index.php\/2021\/11\/18\/into-the-metaverse-can-facebook-rebrand-itself-penn-today-penn-today\/","title":{"rendered":"Into the metaverse: Can Facebook rebrand itself? | Penn Today &#8211; Penn Today"},"content":{"rendered":"<div class=\"cfbc967f0983488262956e73eca9483a\" data-index=\"1\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3859091246952232\" crossorigin=\"anonymous\"><\/script>\r\n<!-- blok -->\r\n<ins class=\"adsbygoogle\" data-ad-client=\"ca-pub-3859091246952232\" data-ad-slot=\"1334354390\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\r\n\n<\/div>\n<p>Search Icon<br \/>11.18<br \/>12:00a.m.<br \/>            Virtual       <br \/>11.18<br \/>4:30p.m. &#8211; 6:00p.m.<br \/>            Virtual       <br \/>11.23<br \/>1:00p.m. &#8211; 1:45p.m.<br \/>            Virtual       <br \/>12.2<br \/>All Day<br \/>            Virtual       <br \/>Search Icon<br \/>   <a href=\"\/topic\/education-business-and-law\" class=\"simple-tease__category__link\">  Education, Business, &amp; Law <\/a> <br \/>Wharton marketing professor <a href=\"https:\/\/marketing.wharton.upenn.edu\/profile\/pattiw\/\">Patti Williams <\/a>isn\u2019t sold on the stated reasons behind Facebook\u2019s recent name change\u2014 to Meta\u2014or the timing. Branded with a distended infinity symbol, Meta is meant to reflect the future of the world\u2019s largest social media platform. Facebook, Instagram, WhatsApp, and Oculus now fall under the Meta umbrella.<br \/>Embroiled in controversy, Facebook is facing intense scrutiny over data privacy, monopolism, and allegations that its algorithms help to spread disinformation. The company has long been the target of policymakers who want to reform it, especially after <a href=\"https:\/\/knowledge.wharton.upenn.edu\/article\/facebook-whistleblower-takes-village\/\">whistleblower Frances Haugen<\/a> testified before a Senate subcommittee last month about the company\u2019s allegedly harmful practices.<br \/>\u201cThe truth is a brand name doesn\u2019t change what\u2019s going on in an organization,\u201d Williams says. \u201cThe dilemma they\u2019re facing now is, do people want to be part of dystopian metaverse that\u2019s run by a company that seems to have the kind of values that Facebook has? I don\u2019t know if consumers really do.\u201d<br \/>Williams says companies typically rebrand themselves or their products when there is a merger or acquisition that requires an updated corporate identity, when there is a shift in strategic direction, or when the existing brand name no longer fits or reflects outdated norms.<br \/>\u201cI think what you see here is Facebook hitting point No. 2 and point No. 3,\u201d Williams says. \u201cThere\u2019s a shift in strategic direction, and they\u2019re facing a lot of baggage with their current brand name. Both of those things combined seemed to have led them to decide that the new name is one that maybe has more positive potential in the marketplace.\u201d<br \/>She says the company can spread the new name if they help consumers form meaningful associations with Meta.<br \/>Read more at <a href=\"https:\/\/knowledge.wharton.upenn.edu\/article\/into-the-metaverse-can-facebook-rebrand-itself\/\">Knowledge@Wharton<\/a>.<br \/>   Arts, Humanities, &amp; Social Sciences <br \/>            After more than a year of delays, Penn faculty and students were able to participate in La Biennale di Venezia architectural exhibition with both virtual and physical submissions.       <br \/>   Campus &amp; Community <br \/>            An in-person celebration well worth the wait, students wore their custom red T-shirts and plastic foam skimmer hats while waving their canes, as Penn President Amy Gutmann declared them officially seniors on College Green.       <br \/>   Arts, Humanities, &amp; Social Sciences <br \/>            The School of Social Policy &amp; Practice addresses social inequities through research.       <br \/>   Arts, Humanities, &amp; Social Sciences <br \/>            Experts across the University share their thoughts on how 9\/11 transformed their field, their research, and the world.       <br \/>If there\u2019s news at Penn, you\u2019ll find it here. We strive to bring you faculty, staff,           and student profiles, research updates, and the latest happenings on campus.<\/p>\n<p><a href=\"https:\/\/penntoday.upenn.edu\/news\/metaverse-can-facebook-rebrand-itself\">source<\/a><\/p>\n<!--CusAds0-->\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Search Icon11.1812:00a.m. Virtual 11.184:30p.m. &#8211; 6:00p.m. Virtual 11.231:00p.m. &#8211; 1:45p.m. Virtual 12.2All Day Virtual Search Icon Education, Business, &amp; Law Wharton marketing professor Patti Williams isn\u2019t sold on the stated reasons behind Facebook\u2019s recent name change\u2014 to Meta\u2014or the timing. Branded with a distended infinity symbol, Meta is meant to reflect the future of the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow1sXXCw:productID":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-636","post","type-post","status-publish","format-standard","hentry","category-non-classe"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/monblogeur.tech\/index.php\/wp-json\/wp\/v2\/posts\/636","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/monblogeur.tech\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monblogeur.tech\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monblogeur.tech\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/monblogeur.tech\/index.php\/wp-json\/wp\/v2\/comments?post=636"}],"version-history":[{"count":0,"href":"https:\/\/monblogeur.tech\/index.php\/wp-json\/wp\/v2\/posts\/636\/revisions"}],"wp:attachment":[{"href":"https:\/\/monblogeur.tech\/index.php\/wp-json\/wp\/v2\/media?parent=636"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monblogeur.tech\/index.php\/wp-json\/wp\/v2\/categories?post=636"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monblogeur.tech\/index.php\/wp-json\/wp\/v2\/tags?post=636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}