{"id":850,"date":"2021-11-20T03:13:33","date_gmt":"2021-11-20T02:13:33","guid":{"rendered":"https:\/\/monblogeur.tech\/index.php\/2021\/11\/20\/facebook-is-paying-musicians-and-creators-up-to-50000-to-use-its-live-audio-features-the-verge\/"},"modified":"2021-11-20T03:13:33","modified_gmt":"2021-11-20T02:13:33","slug":"facebook-is-paying-musicians-and-creators-up-to-50000-to-use-its-live-audio-features-the-verge","status":"publish","type":"post","link":"https:\/\/monblogeur.tech\/index.php\/2021\/11\/20\/facebook-is-paying-musicians-and-creators-up-to-50000-to-use-its-live-audio-features-the-verge\/","title":{"rendered":"Facebook is paying musicians and creators up to $50,000 to use its live audio features &#8211; The Verge"},"content":{"rendered":"<div class=\"cfbc967f0983488262956e73eca9483a\" data-index=\"1\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3859091246952232\" crossorigin=\"anonymous\"><\/script>\r\n<!-- blok -->\r\n<ins class=\"adsbygoogle\" data-ad-client=\"ca-pub-3859091246952232\" data-ad-slot=\"1334354390\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\r\n\n<\/div>\n<p>Filed under:<br \/>You can buy talent, but how long will it stay? <br \/>Social media conglomerate Meta continues its tactic of buying buzz, after CEO Mark Zuckerberg promised in July that the company would <a href=\"https:\/\/www.theverge.com\/2021\/7\/14\/22577242\/facebook-1-billion-payments-creators-2022\">pay $1 billion<\/a> to creators by the end of 2022. A report <a href=\"https:\/\/www.theinformation.com\/articles\/facebook-hands-out-cash-to-creators-to-boost-clubhouse-rival\">from <em>The Information<\/em><\/a> details how some of this money is being spent, with Meta-owned Facebook paying creators up to $50,000 to use the platform\u2019s <a href=\"https:\/\/www.theverge.com\/2021\/6\/21\/22540508\/facebook-live-audio-rooms-clubhouse-rival-spaces-greenhouse\">Live Audio Rooms<\/a> feature \u2014 a rival to the once-buzzy live audio app Clubhouse.<br \/>When you make as much money as Meta does, buying success is a reasonable tactic, at least in the short term. The Meta-owned Instagram, for example, has been doing the same to boost its TikTok-rival Reels, <a href=\"https:\/\/www.theverge.com\/2021\/11\/12\/22777899\/instagram-reels-bonus-program-35000-dollars-creators-tiktok-competitors\">paying creators up to $35,000<\/a> to post to the platform. <br \/>According to <em>The Information<\/em>, the terms for using Live Audio Rooms are similarly generous. \u201cFacebook is offering to pay musicians and other creators $10,000 to $50,000 per session on its five-month-old live audio product, plus a fee for guests of $10,000 or more,\u201d says the publication, citing \u201cpeople with direct knowledge of deal terms.\u201d For this money, Facebook reportedly wants creators to host four to six sessions at least 30 minutes in length. Live Audio Rooms <a href=\"https:\/\/www.theverge.com\/2021\/6\/21\/22540508\/facebook-live-audio-rooms-clubhouse-rival-spaces-greenhouse\">launched in the US in June<\/a>, with the feature sitting alongside <a href=\"https:\/\/www.theverge.com\/2021\/4\/20\/22394215\/facebook-soundbites-audio-mark-zuckerberg-interview\">other audio-focused products<\/a> like podcasts, music, and short-form \u201cSoundbites.\u201d Established names who\u2019ve appeared on Live Audio Rooms include singer Miley Cyrus and comedian Sherry Cola, though there\u2019s no reporting that these individuals were paid to appear. <br \/>You may have the impression that only Meta needs to pay creators to use its platform, but really this behavior is common across the entire industry (Meta just has deeper pockets than most). TikTok has its <a href=\"https:\/\/newsroom.tiktok.com\/en-gb\/the-tiktok-creator-fund-is-now-live-across-europe-and-here-is-how-to-apply\">Creator Fund<\/a>, Snap has its <a href=\"https:\/\/techcrunch.com\/2021\/10\/06\/snapchat-revamps-creator-payouts-by-offering-chance-to-win-prizes-with-spotlight-challenges\/\">Spotlight program<\/a>, and Twitter has a <a href=\"https:\/\/www.theverge.com\/2021\/10\/13\/22724450\/twitter-spaces-accelerator-spark-clubhouse-creators\">paid \u201caccelerator\u201d program<\/a> for its audio feature Spaces. Indeed, pretty much every major platform offers financial incentives of some sort to attract and retain talent. The only question is who will stay when the money runs out.<br \/>Subscribe to get the best Verge-approved tech deals of the week.<br \/>Please confirm your subscription to Verge Deals via the verification email we just sent you.<\/p>\n<p><a href=\"https:\/\/www.theverge.com\/2021\/11\/19\/22791007\/facebook-live-audio-rooms-paying-creators-musicians\">source<\/a><\/p>\n<!--CusAds0-->\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Filed under:You can buy talent, but how long will it stay? Social media conglomerate Meta continues its tactic of buying buzz, after CEO Mark Zuckerberg promised in July that the company would pay $1 billion to creators by the end of 2022. A report from The Information details how some of this money is being [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow1sXXCw:productID":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-850","post","type-post","status-publish","format-standard","hentry","category-non-classe"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/monblogeur.tech\/index.php\/wp-json\/wp\/v2\/posts\/850","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/monblogeur.tech\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monblogeur.tech\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monblogeur.tech\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/monblogeur.tech\/index.php\/wp-json\/wp\/v2\/comments?post=850"}],"version-history":[{"count":0,"href":"https:\/\/monblogeur.tech\/index.php\/wp-json\/wp\/v2\/posts\/850\/revisions"}],"wp:attachment":[{"href":"https:\/\/monblogeur.tech\/index.php\/wp-json\/wp\/v2\/media?parent=850"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monblogeur.tech\/index.php\/wp-json\/wp\/v2\/categories?post=850"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monblogeur.tech\/index.php\/wp-json\/wp\/v2\/tags?post=850"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}