{"id":922,"date":"2021-11-20T17:18:24","date_gmt":"2021-11-20T16:18:24","guid":{"rendered":"https:\/\/monblogeur.tech\/index.php\/2021\/11\/20\/facebook-expands-live-shopping-offering-to-prepare-for-a-bustling-holiday-season-digiday\/"},"modified":"2021-11-20T17:18:24","modified_gmt":"2021-11-20T16:18:24","slug":"facebook-expands-live-shopping-offering-to-prepare-for-a-bustling-holiday-season-digiday","status":"publish","type":"post","link":"https:\/\/monblogeur.tech\/index.php\/2021\/11\/20\/facebook-expands-live-shopping-offering-to-prepare-for-a-bustling-holiday-season-digiday\/","title":{"rendered":"Facebook expands live shopping offering to prepare for a bustling holiday season &#8211; Digiday"},"content":{"rendered":"<div class=\"cfbc967f0983488262956e73eca9483a\" data-index=\"1\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3859091246952232\" crossorigin=\"anonymous\"><\/script>\r\n<!-- blok -->\r\n<ins class=\"adsbygoogle\" data-ad-client=\"ca-pub-3859091246952232\" data-ad-slot=\"1334354390\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\r\n\n<\/div>\n<p>The holiday shopping season has arrived.<br \/>With more people planning to shop for gifts online this year, Facebook is using it as an opportunity to bolster its live shopping feature. Starting this week, Facebook (which now falls under newly named parent company Meta) is rolling out its largest live shopping program to date, according to Kate Gronso, product marketing lead for Facebook Shopping.<br \/>It\u2019s a move building on the social media platform\u2019s current live shopping offering, Live Shopping Fridays, which launched programming over the summer to convince more U.S. shoppers to take part, <a href=\"https:\/\/digiday.com\/marketing\/why-some-brands-plan-to-participate-in-facebook-live-shopping-events-this-summer\/\" target=\"_blank\" rel=\"noreferrer noopener\">per previous Digiday reporting.<\/a><br \/>\u201cFor shoppers this holiday season we hope our live shopping programming can provide an easier way to purchase gifts without having to make a trip to the store,\u201d Gronso said via email.<br \/>Those who tune into the daily live shopping holiday series, available on Facebook and Instagram, can access exclusive drops, deals and complete purchases directly from the app using Facebook Pay. According to Facebook, major retailers such as Walmart and Macy\u2019s have agreed to participate, as well as beauty brands, including Cocokind skincare, Ulta Beauty and Benefit Cosmetics, the latter of which started Facebook live shopping efforts earlier this month.&nbsp;<br \/>According to Maggie Ford Danielson, director of brand outreach, brand ambassador at Benefit Cosmetics, live shopping for the brand was promoted by Facebook and garnered more than 1,000 viewers, double the amount of shoppers reached on Instagram live. Since then, the video lives on the brand page and now has 400,000 views, she said.&nbsp;<br \/>\u201cWe are just dipping our toe in this,\u201d Ford Danielson said. \u201cThe thing that I\u2019m excited about is being in on the ground level with our partners at Facebook, trying things out ourselves, different platforms.\u201d<br \/>Live shopping hasn\u2019t taken off here in the U.S. the way it has overseas but platforms like Facebook and, <a href=\"https:\/\/digiday.com\/marketing\/a-holistic-shopping-platform-google-vp-tara-walpert-levy-on-new-holiday-livestream-shopping-on-youtube\/\">most recently, YouTube, are investing in it for this holiday season.<\/a> And Wunderman Thompson estimates live-streaming sales to be $500 billion by 2023 and ahead of the holiday season, social e-commerce will be a major driver for brands and retailers alike.<br \/>\u201cFacebook is well-positioned as one of the most scaled platforms and its investment in live shopping is well-timed,\u201d Aaron Goldman, CMO at global tech company Mediaocean, said in an email. \u201c\u200b\u200bThe social element makes it easier for products and streams to be seen and shared.\u201d<br \/>Facebook may be <a href=\"https:\/\/digiday.com\/media\/why-facebook-keeps-collecting-peoples-data-and-building-their-profiles-even-when-their-accounts-are-deactivated\/\" target=\"_blank\" rel=\"noreferrer noopener\">embroiled in privacy battles<\/a> and seemingly never-ending bad publicity, but industry experts say at least the company\u2019s eye toward live shopping could be a win. And if brands want in, now is the time to join efforts.<br \/>\u201cWe see live shopping and shoppable video as a sizeable growth area,\u201d&nbsp; Evan Kirkpatrick, VP of shoppable media at Tinuiti, a performance marketing firm, said via email. \u201cBy investing in these formats now, brands have an opportunity to stand out vs their competition and build a shoppable infrastructure that they can expand upon as the formats grow.\u201d<br \/>The company\u2019s 50-person in-house marketing team aims to constantly push a community feel via advertising and marketing, per Meleney. <br \/>Virtual reality and augmented reality technology is already more than sufficient to bring disabled people into virtual worlds; the challenge is in fine-tuning that technology to best serve those with disabilities.<br \/>Salary transparency may be rare, but businesses like software firm Tandem want to be the exception. <br \/>Aisha Ude, associate director of product marketing, Invest TV, Xandr For decades, TV advertising was limited to standard age and gender buying \u2014 a broad targeting approach that satisfied advertisers\u2019 need for mass scale but had significant waste. In recent years, data and technology have played a critical role in enabling greater precision for linear [&hellip;]<br \/>As the social commerce arms race heats up, DTC wedding ring company Manly Bands is betting big on TikTok&#039;s shopping capabilities. <br \/>These days, Roblox no longer acts as the mediator for many of its in-platform brand activations. Instead, brands have started to work directly with developers without ever interacting with Roblox itself. <\/p>\n<p>Get Digiday&#039;s top stories every morning in your email inbox.<br \/>Follow @Digiday for the latest news, insider access to events and more.<\/p>\n<p><a href=\"https:\/\/digiday.com\/marketing\/facebook-expands-live-shopping-offering-to-prepare-for-a-bustling-holiday-season\/\">source<\/a><\/p>\n<!--CusAds0-->\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>The holiday shopping season has arrived.With more people planning to shop for gifts online this year, Facebook is using it as an opportunity to bolster its live shopping feature. Starting this week, Facebook (which now falls under newly named parent company Meta) is rolling out its largest live shopping program to date, according to Kate [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow1sXXCw:productID":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-922","post","type-post","status-publish","format-standard","hentry","category-non-classe"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/monblogeur.tech\/index.php\/wp-json\/wp\/v2\/posts\/922","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/monblogeur.tech\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monblogeur.tech\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monblogeur.tech\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/monblogeur.tech\/index.php\/wp-json\/wp\/v2\/comments?post=922"}],"version-history":[{"count":0,"href":"https:\/\/monblogeur.tech\/index.php\/wp-json\/wp\/v2\/posts\/922\/revisions"}],"wp:attachment":[{"href":"https:\/\/monblogeur.tech\/index.php\/wp-json\/wp\/v2\/media?parent=922"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monblogeur.tech\/index.php\/wp-json\/wp\/v2\/categories?post=922"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monblogeur.tech\/index.php\/wp-json\/wp\/v2\/tags?post=922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}