Anheuser-Busch (BUD) is out with a new, zero-carb beer ahead of Super Bowl LVI, dubbed Bud Light NEXT, along with the brand's first-ever non-fungible token (NFT) project.
After a decade in the making, the 'super crisp' light beer is hitting shelves on February 7th, 2022. The new brew was specifically created for a subset of upwardly-mobile consumers over 21, who are "breaking barriers, being trailblazers and setting their own path." 
Andy Goeler, Bud Light's VP of marketing, told Yahoo Finance the company believes this generation of consumers will "gravitate" toward this new offering thanks to its "drinkable, sessionable" nature.
He believes this generation wants to "distinguish themselves from past generations by choosing" what is relevant for them and does not want "to be weighed down… they want to be open for possibilities," Goeler noted. 
"It's a very different consumer mentality," he said, giving a nod to technology advances that helped bring the new brew to life.
"There's been enough advancements in brewing technology here that it just recently really enabled us to do this… it really is…the impossible beer…a zero carb beer," the executive said.
The beer boasts "stats" similar to that of hard seltzers, a space that continues to gain attention and traction from consumers, with 80 calories and 4 percent alcohol. According to Goeler, the team wanted to be sure the stats were still in the area of the Bud Light beer and seltzers, which are all in the range of 4-5 percent ABV level.
A traditional Bud Light typically includes 110 calories, and six grams of carbs per beer, while lager brews typically have 10-13 grams of carbs.
To celebrate the launch of the new offering, Bud Light is releasing its first ever NFT project called “Bud Light N3XT Collection.” 
Beginning February 6th, Bud Light Next NFTs will be available for consumers, ages 21 years and older, for $399 per token. The collection will feature 12,722 unique tokens, nodding to the day of the drink's launch on January 27th, and will be feature color cues from the Bud Light Next design. 
Corey Brown, Bud Light's senior digital director, says the NFT space is "exploding" — as seen with Anheuser-Busch's other brands that dabbled in the space, including Stella Artois last summer and Budweiser Royalty, which sold out. 
He noted this was a synergy the company couldn't pass up with the drop of the "next" generation of beer. 
"NFT's are revolutionizing and redefining how we think about creativity and technology ownership communities…we are quite literally redefining the beer and light beer categories simultaneously," he told Yahoo Finance.
For customers that are able to score a token, they will be able to vote on Bud Light NEXT merchandise and gain access to Bud Light NEXT brand and partner events, among "other surprises." And this may just be the beginning of many similar launches this year, Brown told Yahoo Finance. 
"We have a pretty strong history of being innovative this time of year.. being very culturally relevant this time of year…you can probably anticipate some big things to come in the next couple of weeks and months from us," he added.
Brooke DiPalma is a producer and reporter for Yahoo Finance. Follow her on Twitter at @BrookeDiPalma or email her at bdipalma@yahoofinance.com.
Follow Yahoo Finance on Twitter, Instagram, YouTube, Facebook, Flipboard, and LinkedIn.
Artist Gal Yosef is the next to join the NFT mania after the launch of his much-awaited Meta Eagle Club NFT collection backed by Eden Gallery.
Netflix (NASDAQ: NFLX) has been the worst-performing FAANG stock since the beginning of 2021. The global leader in streaming guided ​​for 2.5 million new paid subscribers for the first-quarter, which was 1.5 million fewer than Q1 2021. With the sudden loss of $60 billion in Netflix's market cap, the market is underestimating the company's growth potential, giving investors a buying opportunity for this FAANG laggard.
Meta, formerly Facebook Inc, first unveiled plans for Diem, known as Libra earlier, in June 2019, as part of an effort to expand beyond social networking into e-commerce and global payments. The project immediately ran into fierce opposition from policymakers globally, who worried it could erode their control over the money system, enable crime, and harm users' privacy.
Diem: derailed, deferred, now dead.
Silver markets have broken down significantly during the course of the trading week, as we continue to see a lot of noisy behavior. That being said, it looks as if we are reaching towards the $22 level.
In October 2021, a woman left social media users outraged when she was seen taking modelesque photos at a monument in Berlin, wearing a sports bra and leggings.
These cute and useful gift ideas will let your best friend know how much you love her on Valentine's Day 2022 and beyond. There's so much love to go around on Valentine's Day. This year, spread the love with these small-but-mighty Valentine's Day gifts for friends.
Non-fungible tokens (NFTs), data stored on a blockchain that guarantees a digital item's ownership and uniqueness, exploded into the mainstream last year, driven by the belief that people want to own, showcase and trade their digital assets in the virtual world. Cartoon profile pictures took over social media platforms, major brands and celebrities snapped up virtual property in virtual worlds, and digital artworks sold for tens of millions of dollars. Months into the NFT boom, some are already
The potential of NFTs is undeniable, but the risks and rewards can be head-spinning. Here’s what to look out for when considering an investment in the world of NFTs.
An Instacart driver is sharing how he was exposed to an alleged scam tactic.
Notifications still pop up on Facebook (FB) copyrighted work still lives on desktops and domain names will stay active until their expiration dates. Estate plans go far beyond wills, real estate and life insurance policies. “If you think about all the different things that might be online – in particular, all of those videos or photos or recipes that you’ve put online on a blog – there’s just a whole host of things people need to think about when we realize so much of our world happens completely online,” Abby Schneiderman, co-founder of Everplans, a software that organizes important documents and last wishes, said during a recent Barron’s Live event.
Reddit’s NFT profile picture feature will be geared towards creating more value for users and communities on the platform.
Facebook posts circulating in Pakistan claim the country's top body overseeing its pandemic response tweeted that "all primary schools" would be closed in January 2022 to curb the spread of coronavirus. This is misleading. Pakistan's National Command and Control Center (NCOC) said the posts shared a screenshot of a tweet from an imposter account. Although Pakistani authorities ordered some schools to close temporarily in January after Covid-19 outbreaks were detected, there has been no national
Tesla CEO Elon Musk offered $5,000 to a 19-year-old to shut down a Twitter account that tracks his private flights, the teenager told Protocol. Jack Sweeney runs 15 flight-tracking accounts using a bot he created that automatically posts when a celebrity's flight leaves or lands at an airport.Sweeney's account tracking Musk's flights has the most followers, with more than 97,000, and its popularity led Musk to send a direct message to Sweeney. "…
TikTok is adding PSAs and informational resources about the Holocaust in an effort to combat antisemitism in its app.
The video-sharing platform teams up with Unesco and the World Jewish Congress to educate users.
Facebook is selling the technology for its cryptocurrency project known as the Diem Association after the project proved to be unsuccessful, The Wall Street Journal reported.
In a new video, Mark Fitzpatrick of the anime YouTube channel Totally Not Mark revealed he not only won a battle in his copyright strike war with Toei Animation but also influenced YouTube to create a new copyright rule for content creators.
Choppers and megayachts whisk us through this milieu of murderous oligarchs, freelancing spooks and the people who manage their money.
One of the largest online marketplaces for non-fungible tokens is once again the center of controversy.

source